Baller BLRFC24
Brand · Social Media · Visual Creative

Brand it.
Build it.
Grow it.

Brand identity. Campaign strategy. Art direction. Photography. Motion. Content that reaches people and moves them.

85+
Countries reached
Top
10%
Podcast globally
No.1
peak
3 markets ↗
Selected work
Nike Step Sense → Baller → Results →
Colour system
#000
#FFF
#4A9E7F
Typography
FUTURA
COND.
Step Sense Regular
Nike Step Sense poster
Nike Step Sense poster
Nike Step Sense poster
01 — Nike Step Sense · Self-initiated brand build
Identity · Campaign · OOH · Motion · Web & App UI · Social
You Walk.
We Count.
↗
02 — Brand Design & Creative Direction
Baller
Brand identity. Photography direction. Motion design. Clothing catalogue. Video content.
"Baller is a lifestyle."
↗
Baller jersey
Baller bucket hat
Baller — brand content
Social reels directed & edited
Video content produced for Baller's social media channels.
@baller.cf on Instagram ↗
Results See full case study →
Tanna Talks Soccer
Tanna Talks Soccer
Football
podcast
Sports media · Global audience
↗
85+
Countries reached
Top
10%
Globally — Listen Notes
No.1
peak
Nigeria & South Africa
No.1
peak
Turkey
About

Brand identity. Campaign strategy. Photography direction. Motion design. Content creation. Data analysis. A full creative toolkit, applied across sports and lifestyle.

Open to roles at sports and lifestyle brands and agencies. Available now.

Brand & strategy
Brand identityCampaign strategySocial mediaArt direction
Visual & motion
Photography directionVideo editingMotion graphicsAfter EffectsFigma
Data
SQLAnalyticsAudience insights
← Back
01 — Brand & Campaign
Nike
Step Sense
Self-initiated Brand identity OOH campaign Logo animation Web & App UI Social content
The project
A smart footwear concept for Nike — product name, full brand identity, campaign strategy, OOH advertising, interactive digital experiences and motion content. Every touchpoint, one creative direction.
Campaign line
You walk.
We count.
Logo system
Step Sense logo on black
Step Sense logo on white
Mark
Nike swoosh + plus sign always paired with the Step Sense SS mark. The + is never omitted — Step Sense is the Nike Plus flagship.
Colour rule
Black or white only. No other colour used wherever the Nike Step Sense logo appears.
Type system
Futura Condensed Extrabold for headlines. Custom Step Sense Regular — an original script face — for brand expression.
Logo animationStep Sense motion identity
Nike Step Sense — logo animation
Brand standards
Colour guidelines
Typography guidelines
Campaign posters3 of 6 shown
Poster 1
Poster 4
Poster 5
Campaign — indoor, OOH & digital formats
6 campaign posters across billboards, street-level rackets, web banners and indoor placements.
You Walk.
We Count.
Deliverables
7
Distinct deliverable types
Channels
4
Print · Digital · Broadcast · Social
Campaign
You Walk.
We Count.
One line across every touchpoint
Scope
End-to-end
Strategy through execution
← Back
02 — Brand Design & Creative Direction
Baller
Brand designer Art director Photographer Logo animation Video editing Catalogue design
The project
Full brand identity for Baller — logo, visual language, photography direction, motion design, video production and clothing catalogue. A sports lifestyle brand built from the ground up.
The line
"Baller is a lifestyle."
Brand identityBaller · Baller FC
Baller logo
Baller FC crest
The Baller script mark is the main brand — a signature with a star. Baller FC is the football club arm, with its own shield crest housing the script inside a classic club identity.
Brand video contentDirected & edited
Jersey product video
More on Instagram
@baller.cf ↗
Product — BLRFC24 · July 2024Jerseys · reversible beanies · bucket hats
Baller catalogue cover
Baller reversible beanie collection
Photography — directed shoots
Baller jersey black
Baller jersey green
Baller bucket hat
Baller beach
Baller beanie worn
Baller jerseys pitch
Scope
Brand · Animation
Photography · Video
Full visual identity suite
Products
BLRFC24
Jerseys · beanies · bucket hats
Channels
Product · Social
Photography
Cross-format content
Brand line
Baller is
a lifestyle.
← Back
Results — Sports media & audience growth
Tanna Talks Soccer
Tanna
Talks
Soccer
Football podcast · Sports media brand
The project
A football podcast turned sports media brand. Original content, consistent visual identity, graphic design and video production across episodes and social media.
The results
Reached listeners in 85+ countries. Ranked in the global top 10% of all podcasts by Listen Notes. Peaked at No.1 on Apple Podcasts and Spotify in Nigeria, Turkey and South Africa.
Listen — The TannaTalksSoccer Football Podcast
85+
Countries reached
Top 10%
Most listened globally — Listen Notes
No.1 at peak
Apple Podcasts & Spotify — Nigeria, Turkey and South Africa
Peak chart positions by market
Nigeria
No.1 peak · Apple
Turkey
No.1 peak · Spotify
South Africa
No.1 peak · Apple
Global
Top 10% · Listen Notes
Graphic design — match & editorial content
Arsenal vs Tottenham — Chapter 198
Football editorial graphic
Video content
Tanna Talks Soccer — video snippet
More content on Instagram
@tannatalkssoccerpod ↗
Content strategy
Consistent publishing schedule, format development and audience retention across episodes — measured and maintained over time.
International reach
Audience across 85+ countries. Peak No.1 chart positions in Nigeria, Turkey and South Africa — three culturally distinct markets.
Platform performance
Charted No.1 on both Apple Podcasts and Spotify, which operate separate discovery and ranking systems.
Visual identity
Custom graphic design and video content for social media — consistent brand language across all platforms and formats.